On-Page SEO Guide

Tutorials only for beginners

On page SEO tutorial for beginners

This On-page SEO Tutorial for beginners only,     

     

WHAT IS ON-PAGE SEO?

This is all about landing page optimization and this on-page SEO factor is an important part of SEO for beginners.

So this is the time that you’re going to pay attention because it’s very important to get started.
          
We’re going to cover on-page optimization for beginners only
    
There are hundreds of signals that are used by the search engines to determine the best search results for any given query 
          
These signals can be categorized into two broad categories as relevancy or on-page SEO and popularity or off-page-SEO
          
In this On-page SEO tutorial for beginners
We will be discussing on-page SEO signals or signals related to relevancy on following tutorials.
     
These signals tell users and search engines what a given website or page is about described.
       

The two broad categories of ranking signals are the best practices for on-page SEO signals.   

Such as title tags, header tags, URLs alt text and others list on-page SEO tactics.
      
That you should avoid describing our natural language processing aims to understand the meaning behind text search engine optimization is very complex.
        
So when you’re trying to understand it for the first time.
       
I find it’s very easy and best to just break it into general concepts you already have some understanding.
       
So when I look at the hundreds of signals that go into SEO I break all them up into either relevancy or on-page SEO and relevancy popularity or Off-page SEO.
       
Out of all these signals they fit into one of these two things throughout the rest of this chapter in this Tutorial on-Page SEO for beginners.
       
We’re going to break all the signals we have into these two areas.
       
So that you can rely on what you already know about the concept of relevancy or on-page SEO.
       
The concept of popularity or off-page SEO to have some kind of anchor point for these new brand.
      
These new ideas in this section we’re going to talk about the on-page SEO factors. 
      
I’ll tell you these are the ones that you have the most impact on and can make a small tweak and have a gigantic impact on the amount of organic traffic.
       
Read more on SEO basics.
   
This is On-page SEO Tutorial for beginners only, So here I have listed with short descriptions for any blog starter
     

ON-PAGE SEO TUTORIAL    

  1. Title Tags
  2. Meta Descriptions
  3. Header Tags
  4. URL
  5. ALT Text
  6. Internal Links
  7. Keyword usage
  8. Site Maps
  9. On-Page SEO Don’t Do’s
  10. On-Page SEO do’s

TITLE TAGS

     On-Page SEO Title Tags
     
Title tags are the single most important on-page metric that we have access to this is text that we get to express write that shows the intent and the purpose of that page on the Internet.
     
This is really really important because search engines use this text that we get to provide in their search results directly.
     
So we get to write what becomes the headline of the search result itself.
     
This in addition to the Meta Description as we’ll cover next are the two factors that we have a whole lot of control over.
     
That influence both click-through rates and people’s first impressions of our brand.
     
Next, we have
     

META DESCRIPTIONS

      on-page seo meta desriptions
     
Now meta descriptions are a little bit confusing because it is text that we get to provide to search engines.
     
They override what we provide and try to choose something that is better in their opinion.
     
Now I go both ways it really is better most the time though, in my opinion, it’s not.
     
But the important thing here is that we get to provide what would normally.
     
We get to provide it for free customize it to however we want to type to entice clicks and the search engines are happy to promote that and Show that in the search results.
     
Now we’re getting into the good nerdy stuff.
 

HEADER TAGS

     header tags
     
So this was something that’s built into HTML when the web was first created.
       
The idea here is that you’re establishing a hierarchy, start with one H1, saying what the main purpose of the pages and you start to break it into subcategories.
       
You’ll have multiple H2s below that multiple h3 is between all of that now each one’s used to be very important in primary SEO metric.
     
That we got to use but because it got abused it now has less of an importance than you used to so it shows what information is less or more important than other information on the page.
     
But it is no longer the strongest indicator of what is the most important page on it and now that’s still title tags. 
       

URL

     on page seo URL
     
  • URL-Uniform Resource allocator
  • This is the address of web document, which can be anything from PDFs Images.
  • URLs are highly important for On-page SEO
    • Includes keywords on your URL
    • Keep URL shorter to make sharing is easier
      

URL STRUCTURE 

Let us dive in a little bit, we’ll start 
     

Domain Name:

  • A domain name  represents your business and the first thing people see
    • Choose a name that fits for your blog or website
  • Your domain name should be easy to spell, pronounce, remember and to share
  • Include keywords, but don’t go overboard
    • Buying a domain name only because it has the keywords you need is not a good idea
    • Keep it short and easy to read
    • Don’t make it only for SEO

Subdirectories and Files:

  • Do not use too many subdirectories in URLs
    • It can be confusing, difficult to share and cause problems in old browsers
  • Include keywords in subdirectories and file names
    • Use keywords here only as many times as absolutely necessary.

IMAGES ALT TEXT

On-Page SEO ALT text
 
Computers cannot see images they humans can
     
     
They do not have complex brains as human have that we used to meaning out of pictures out of pixels, so here alt text for discovered in order to help blind people to understand images what it is
     

Alt text

  • Alternative text that shows when images are not able to be viewed
    • Helps the visually impaired to extract  meaning out of something they can’t see
    • Also used by search engines to derive meaning from images
     

INTERNAL LINKS

on-page SEO internal linking

  • An Internal link is a link that points from your website or blog to a different section of your own website o blog
  • Internal links or relevancy or On-page SEO
  • Internal links help human and search engines understand the sections of your own website.
     

KEYWORD USAGE

 When you type SEO in Google, see the results page how they used their keywords
onpage seo keywords usage
 
When search engines crawl and process your website 
it doesn’t simply look for the instances of keywords, it’s a lot more complex than that
     
It’s using a technology called NLP or natural language processing what is trying to do is using algorithms to try to understand the meaning of text the same way humans do
     
when they listen to other people talk or read text instead of just looking for specific phrases or like the order of words,
     
It tries to extract what’s behind that or what is trying to be expressed herein a webpage like emotion, feeling,  food or anything.
     
  • When a search engine crawls your website, it uses NLP o natural language processing
    • Uses algorithms to extract meaning from a website copy.
  • Search engines look for keywords + context
    • If your website is about soccer and you have only the word soccer in it, you may not rank for soccer in search engines results.
  • When writing online, use synonyms and related or common words
    • Add words like a goal, world cup,  referee.
     

SITEMAPS

  • Sitemaps allow both humans and computers to better understanding the structure and hierarchy of a site
  • HTML sitemaps are meant for humans
    • Generally found in the header
    • Show the major sections and hierarchy of a website
  • XML sitemaps
    • Formatted for robots/crawlers, and spiders.
    • Show search engines the hierarchy and priority of each URL .

On-Page SEO Common Mistakes to Avoid for a well-optimized page

     
  • Keyword stuffing
  • Hidden text
  • Repetitive anchor text
  • Cloaking
Keyword Stuffing: Placing more instances of a keyword on a page without any purpose for readers will not increase rankings although effective in the past, doesn’t work now.
     
Hidden text: Only search engines can read the text. Search engines can detect when text is hidden and this negatively affect rankings
     
Repetitive anchor text: The highlighted text in a link. contents and links are only written for search engines.
NLP algorithms can recognize redundant links when something is not readable 
     
Redundant links do not improve your page rank or link quality.
     
Cloaking: This involves showing one thing to search engines and something else to others
Search engines can recognize this, and in almost all situations, they do not approve of cloaking.
     
Search engines are smarter than human to identify these mistakes and put your websites on their alert list to not to rank high on google or any other search engines
     
Almost, we have covered some basics On-page SEO for beginners 
     

PERFECTLY OPTIMIZED PAGE

How would a perfectly optimized page look?
 
Clear and optimized title tag: Optimized keywords closer to the beginning. clear and enticing to users.
 
Enticing META Description: Although not used for ranking, but very important for click-throughs 
  
Short and Optimized URL: Concise and easy to share and should have keywords on it
 
Effective content structure: Use recognized layouts and make the contents engaging, sharing and shareable
 
BOT accessible: Good content not only enough. and Make your content accessible to search engines ( use an open standard like HTML5).
 
Social and Shareable: Facilitate sharing by adding  social share buttons, enticing users, or including a call to action and sharing is important from marketing point of view
 
Multi-device ready: Ensure your content can be viewed on any device like a tablet, Phone, TV, and desktop.
 
We are at the end of On-page SEO tutorial for beginners guide 
  
Read more On-Page SEO to understand deeply from SEMRUSH blog
 
Final Advice for beginners to implement on page SEO for your blog
 
Start On-page SEO for your blog by one by one method
  • Don’t Stop blogging because of On-page confuse concept, be patient to implement slowly
  • By the day passing, you will come to understand everything.
  • Don’t worry if you not implemented above On-page SEO factors to your website or blog, because there are 200 factors google can see on your page to rank may be more than that.if you start looking up at now while the beginning of blogging stage, then you will quit soon.
Still not started a blog, Read How to start a blog to make money
Check out the video from brain dean for 9 actionable techniques that work on-page SEO

On-Page SEO Tutorial Checklist for beginners

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