A domain name represents your business and the first thing people see
Choose a name that fits for your blog or website
Your domain name should be easy to spell, pronounce, remember and to share
Include keywords, but don’t go overboard
Buying a domain name only because it has the keywords you need is not a good idea
Keep it short and easy to read
Don’t make it only for SEO
Subdirectories and Files:
Do not use too many subdirectories in URLs
It can be confusing, difficult to share and cause problems in old browsers
Include keywords in subdirectories and file names
Use keywords here only as many times as absolutely necessary.
IMAGES ALT TEXT
Computers cannot see images they humans can
They do not have complex brains as human have that we used to meaning out of pictures out of pixels, so here alt text for discovered in order to help blind people to understand images what it is
Alternative text that shows when images are not able to be viewed
Helps the visually impaired to extract meaning out of something they can’t see
Also used by search engines to derive meaning from images
An Internal link is a link that points from your website or blog to a different section of your own website o blog
Internal links or relevancy or On-page SEO
Internal links help human and search engines understand the sections of your own website.
When you type SEO in Google, see the results page how they used their keywords
When search engines crawl and process your website
it doesn’t simply look for the instances of keywords, it’s a lot more complex than that
It’s using a technology called NLP or natural language processing what is trying to do is using algorithms to try to understand the meaning of text the same way humans do
when they listen to other people talk or read text instead of just looking for specific phrases or like the order of words,
It tries to extract what’s behind that or what is trying to be expressed herein a webpage like emotion, feeling, food or anything.
When a search engine crawls your website, it uses NLP o natural language processing
Uses algorithms to extract meaning from a website copy.
Search engines look for keywords + context
If your website is about soccer and you have only the word soccer in it, you may not rank for soccer in search engines results.
When writing online, use synonyms and related or common words
Add words like a goal, world cup, referee.
Sitemaps allow both humans and computers to better understanding the structure and hierarchy of a site
HTML sitemaps are meant for humans
Generally found in the header
Show the major sections and hierarchy of a website
Formatted for robots/crawlers, and spiders.
Show search engines the hierarchy and priority of each URL .
On-Page SEO Common Mistakes to Avoid for a well-optimized page
Repetitive anchor text
Keyword Stuffing: Placing more instances of a keyword on a page without any purpose for readers will not increase rankings although effective in the past, doesn’t work now.
Hidden text: Only search engines can read the text. Search engines can detect when text is hidden and this negatively affect rankings
Repetitive anchor text: The highlighted text in a link. contents and links are only written for search engines.
NLP algorithms can recognize redundant links when something is not readable
Redundant links do not improve your page rank or link quality.
Cloaking: This involves showing one thing to search engines and something else to others
Search engines can recognize this, and in almost all situations, they do not approve of cloaking.
Search engines are smarter than human to identify these mistakes and put your websites on their alert list to not to rank high on google or any other search engines
Almost, we have covered some basics On-page SEO for beginners
PERFECTLY OPTIMIZED PAGE
How would a perfectly optimized page look?
Clear and optimized title tag: Optimized keywords closer to the beginning. clear and enticing to users.
Enticing META Description: Although not used for ranking, but very important for click-throughs
Short and Optimized URL: Concise and easy to share and should have keywords on it
Effective content structure: Use recognized layouts and make the contents engaging, sharing and shareable
BOT accessible: Good content not only enough. and Make your content accessible to search engines ( use an open standard like HTML5).
Social and Shareable: Facilitate sharing by adding social share buttons, enticing users, or including a call to action and sharing is important from marketing point of view
Multi-device ready: Ensure your content can be viewed on any device like a tablet, Phone, TV, and desktop.
We are at the end of On-page SEO tutorial for beginners guide
Read more On-Page SEO to understand deeply from SEMRUSH blog
Final Advice for beginners to implement on page SEO for your blog
Start On-page SEO for your blog by one by one method
Don’t Stop blogging because of On-page confuse concept, be patient to implement slowly
By the day passing, you will come to understand everything.
Don’t worry if you not implemented above On-page SEO factors to your website or blog, because there are 200 factors google can see on your page to rank may be more than that.if you start looking up at now while the beginning of blogging stage, then you will quit soon.